Developed strategy to build on a Global Event through offering Olympics licensed Graphic Tâs for all ages and genders within the Gap Brand.
Concept and Line Plan Development
Contract Negotiation
Set up of cross-functional partnerships with Design, Production and Technical Teams
Licensor Liaison
Financial Targets and Recapping
Art Direction and Final Design Approval
Liaison with Marketing and Licensor on packaging and store visual execution
Transformed Toddler Boys licensed graphics T business into a full assortment including apparel, accessories and sleepwear. Developed the strategy of building on the assortment and brought cross-functional teams together from three companies to bring it to life. The assortment featured Batman, Superman and Spiderman. Following a strong launch, the partnership continued seasonally, spanning multiple years.
Concept and Line Plan development
Contract negotiation
Set up of cross-functional partnerships with Design, Production and Technical Teams
Liaison with Licensor
Financial Targets and Recapping
Final Design Approval
Liaison with Marketing and Licensor on packaging and store visual execution
Partnered with Gap and Kate & Jack Spade teams to bring this collection to life. Developed Line Plan and worked closely with both teams on all aspects of the project.
Concept and Line Plan Development
Contract Negotiation
Facilitated cross-functional partnerships with Design, Production and Technical Teams
Licensor Liaison
Financial Targets and Recapping
Final Approvals with Gap and the Licensor
Liaison with Marketing and Licensor on packaging and store visual execution
Upon joining Gymboree, took over this project and managed it through to completion. Midway through the project, expanded the scope to include Adult matching Sleepwear and a later Newborn Apparel and Accessories Collection.
Concept and Line Plan Development
Final Contract Negotiation
Set up of cross-functional partnerships with Design, Production and Technical Teams
Liaison with Licensor
Financial Targets and Recapping
Final Design Approval
Liaison with Marketing on packaging and store visual execution
Developed the Concept to coincide with the 15th Anniversary of the first Olivia the Pig book publication. Worked closely with the Licensor on creating a special limited edition magnetic book to tell the story of Olivia attending her first fashion show.
Concept and Line Plan Development
Contract Negotiation
Set up of cross-functional partnerships with Design, Production and Technical Teams
Liaison with Licensor
Financial Targets and Recapping
Final Design Approval with Licensor and Olivia the Pig Estate
Liaison with Marketing on packaging and store visual execution
Created this concept of Apparel and Accessories for Boys and Toddler Boys to coincide with the launch of the new Dinotrux series on Netfilx. Worked with Licensor to create exclusive book series to be sold with the collection. Introduced an additional Sleepwear Concept after the initial launch to highlight a key product category for Gymboree.
Concept and Line Plan Development
Contract Negotiation
Set up of cross-functional partnerships with Design, Production and Technical Teams
Liaison with Licensor
Financial Targets and Recapping
Final Design Approval
Liaison with Marketing on packaging and store visual execution
Assortment of licensed brands curated for Gymboree featuring exclusive development with ParklandMFG Bags, Baggu and Minnetonka
Developed strategy to offer assortment of Licensed partners to coincide with re-launch of the Gymboree Brand with the Back-to-School line in July 2018.
Concept and Line Plan Development
Sourced and set up Vendor relationships
Contract Negotiations
Set up of cross-functional partnerships with Design, Production and Technical Teams for licensed exclusive art partnerships
Licensor Liaison
Financial Targets and Recapping
Liaison with Marketing and Licensors on packaging, store visual and web execution
